When website visitors land on your website and went back without interacting with the content, they cost you money. And, at the same time, negatively impact the Google rankings of your website, because by not engaging with your content they increase your bounce rates.
- Conversion Rate Optimization Tips For Your Website Without
- Conversion Rate Optimization Tips For Your Websites
- Conversion Rate Optimization Tips For Your Website Page
- How To Improve Conversion Rate Optimization
Conversion Rate Optimization Tips For Your Website Without
The massive flow of traffic that lands to the website doesn't always translate to conversions. And, the reason behind this is several website owners do not take advantage of website conversion optimization. Failing in acknowledging the value of conversion rate optimization is one of the main reasons behind failure in converting the traffic coming to your website.
Why is Conversion Rate Optimization is Important?
Website conversion rate optimization is crucial because it let you gain profit through the website traffic you already have. With conversion rate optimization, you:
And, all this without any advertising cost because through conversion rate optimization you use the traffic you already have. Hence, Customer Rate Optimization cuts down the cost of Customer Acquisition and improves Return on Investment. Here are Tips to Improve the Conversion Rate of your Website: 1. Create a Unique Value Proposition (UVP). Conversion Rate Optimization ( CRO ) is the fine tuning of a page to obtain maximum effect. I am sure anyone reading this, understands maximum effect is creating a 'Conversion' Like in sales, there are many micro steps or yeses in obtaining that final yes. CRO at its core follows the same principles. A series of micro conversions culminating in the ultimate desired action by the end user. Your conversion rate is the percentage of website visitors who take action. If you improve this rate, then you improve your revenue. But conversion rate optimization takes time. 14 Conversion Rate Optimization Tips to Convert More Web Traffic Brett Farmiloe - July 2, 2020 Select rating Give it 0.5/5 Give it 1/5 Give it 1.5/5 Give it 2/5 Give it 2.5/5 Give it 3/5 Give it 3.5/5 Give it 4/5 Give it 4.5/5 Give it 5/5. Optimization and conversion rate are buzzwords that are easy to find but can be tricky to implement without a plan and clear objectives. To be clear, optimization is the process of making changes and tweaks to your site to make it better, more visible and more user-friendly to site visitors.
- Convert website visitors
- Increase sales
- Generate more revenue
- Generate more leads
And, all this without any advertising cost because through conversion rate optimization you use the traffic you already have. Hence, Customer Rate Optimization cuts down the cost of Customer Acquisition and improves Return on Investment.
Here are Tips to Improve the Conversion Rate of your Website:
1. Create a Unique Value Proposition (UVP):
A UVP is one of the crucial conversion triggers that are overlooked by most of the marketers. It describes the advantages of why consumers should buy your offers. Unique Value Proposition separates you from your competitors by explaining how your products or services can cater to consumer's needs.
Unique Value Proposition lets your customers understand why they should buy your product and pay for your services. It is important to note here that your UVP should appear noticeably on the landing page of your website. Try adding an offer that is difficult for your customers to replicate. Unique Value Proposition motivates customers for buying from your website, which makes it one of the effective conversion marketing strategies.
2.Use Contrasting Color to Display CTA:
In online marketing lingo, a call to action refers to a button that compels visitors to take certain actions like 'Register Now' or 'Add Cart'. One way to potentially improve the conversion rates is to experiment with different types of call to action. Not only vary the position of your call to action button but also try new CTA text or button as well.
Optimizely experienced a 27% increase in the conversion rate on the homepage by changing their call to action button from 'Get Started' to 'Test it Out'. They applied the strategy that action words could perform better than non-action words.
While adding a CTA, also make sure that your CTA button should stand out for visitors to notice and click. Here is where using a contrasting color comes to play. Use colors that enhance the view of your CTA button, it plays a crucial role in increasing your conversion rate.
3. Experiment with Layout, Style and Content on your Landing Page:
Landing pages mainly play the following roles:
- They inform the user what your company has to offer
- Landing pages make it clear and simple for the user to follow your offer (i.e convert)
- They explain to the user what makes your company different.
In other words, through landing pages, you can tell users what your business is all about, and motivate the users to convert. The design of the page, its layout, style, and functionality are all a part of this. Here is how hiring a graphic designer can give a boost to your business and help in improving the conversion rate of your website.
Remember, a page with too much content might confuse the users, while the page without enough content might not motivate them to convert. Try to vary the text and images and experiment with the position of page elements.
4. Adjust your Navigation Bar:
User-friendly is a paramount feature of a well-designed website. But according to some research, the amount of information included in the navigation bar can sometimes have a deleterious effect on the conversion rate of your page. The navigation bar can be the cause of distraction, which can take users away from your landing page.
Adjust your navigation bar in such a way that it doesn't move your visitors away from landing pages and CTAs. You can also try removing the navigation bar from the landing page entirely.
Either you can consider removing the navigation bar if it is an immediately noticeable feature or you can make the navigation bar interactive. With interactive navigation, you can make users at least hover over the items to make them view able.
5.Add Social Proof:
If you have not added social proof as the part of your marketing strategy, you are missing out on effective business opportunities. You can consider adding testimonials on the landing page of your website to improve brand credibility.
The other benefits of adding social proof include: it increases buyer decision; add trust to your products and thus increases leads and drive sales. Customers trust online reviews while making a purchase, hence adding social proof can aid in boosting your conversions.
Research reveals that 80% of buyers trust online reviews and about 90% of buyers read online reviews before making a purchase. Hence, social proofs are critical marketing components that aid you to boost conversion rates and drive sales.
Wrapping Up
Although there are various methods to increase the conversion rate of your website, the tips shared above will boost your conversion rates dramatically. Apply these strategies correctly to your sales funnel and make sure you test each strategy to determine the best conversion marketing strategy for your campaign. Remember, to get in touch with skilled web developers to integrate these conversion strategies into your website.
Here is also a handy checklist to follow:
- Create a conversion rate optimization strategy based on existing data.
- Optimize conversion funnel based on human behavior
- Figure out if you giving the right offer to your audience
- Test what's working and what's not
- Test different form styles
- Run A/B tests on page variations
- Publish videos to increase engagements
- Remove unnecessary distractions from the page
- Speed up your website
- Add testimonials to your landing page and home page
Implement these tips to boost your conversion rate and optimize your conversion funnel.
Photo: Shutterstock.com
Aiming at a high conversion rate, or making a user fall in love with your site.
Site Conversion means ratio of number of visitors, having performed certain
actions (purchase, registration) on the site, to a total number of visitor.
Judging by the definition, the conversion seems to be a definite value. Accurately calculated and determined.
It may seem to be a case of pallid statistics.
Conversion Rate Optimization Tips For Your Websites
But avoid rushing to a conclusion.
Conversion is focused on visitors. Site visitors are living people. These people let emotions run away with them,
respond to psychological 'traps' or depend on the mood of the spur of the moment.
For this reason, website CRO covers:
- accurate calculations and clearly defined program, on the one hand;
- studying and understanding psychological/emotional/age-related peculiarities of visitors' perception and ways to impact it, on the other hand.
In this article, we are offering you 7 tips how to increase website conversion rate and prepare therefore.
TIP No. 1: START WITH REALISTIC AND SPECIFIC GOAL
Prior to optimization, we need to determine, what exactly we intend to achieve (raise sales, increase brand awareness, receive more responses).
The goal to be achieved shall be not abstractly formulated but presented in specific values.
For example,
We set a goal to increase the sales by 50% within 3 months.
Are there any average values to use as targets?
The universal average conversion rate is impossible to be determined, as the value will always depend on:
- product and/or service offered;
- a scale of business;
- average order cost;
- platform (Windows, Mac, Android, iOS);
- goal to be achieved: in some cases, we calculate the percent of the visitors have filled in the order form, while in other cases we refer to the percent of the visitors have created an account, etc.
From this point of view, if you ever compare any values, be guided by sites of the same industry with similar parameters.
For example,
During the first quarter 2017 in the USA in e-commerce, 3.06% of the
tablet-users were converted from visitors to buyers.
Are your company engaged in the same business within the same region?
What values did you manage to achieve during the same period?
All 30 brain training exercises were tested as part of the development of our 'Brain training with Dr. Kawashima' program in collaboration with the Industry University Research Project by Professor Dr. Kawashima is a well-known Japanese neuroscientist and Alzheimer's researcher who has already successfully assisted other brain. If there's any programme you need to keep your brain exercised for, it's those soaps. There are 12 games for each lobe of the brain that is being tested. I'm no science bod, but it seems to me that it doesn't really test how clever you are, just how good you are at playing certain games, as you can clearly get better and learn how to play them. Train your brain with dr. kawashima 2.0.3.7 for mac os. This innovative brain health workbook has sold over 2.5 million copies globally! Kawashima, a prominent neurologist in Japan, developed this program of daily simple math calculations that can help boost your brain power, improve your memory, and stave off the mental effects of aging. Jun 17, 2010 Train your Brain with Dr. Kawashima is a challenging game that enables you to stay mentally sharp and young at heart, by taking a few minutes a day to train your brain. Entertaining, yet with a scientific claim 'Train your Brain' with Dr. Kawashima will help you to keep your brain in shape or – if needed will get it moving again.
Source
Now we have the specific goal set to be achieved.
TIP No. 2: PRIOR TO STARTING OPTIMIZATION, ANALYZE CURRENT STATE
We need to track visitors' behavior on the site, and monitor, which content elements cause feedback and which fail to, which calls to action (CTA) motivate users to act, what is the traffic generated by visitors (incoming and outgoing), etc. Microsoftslcsd educational technology resources.
At this stage, we need to be aware of eventual problems and things to remain unchanged to avoid getting worse.
Use online diagnostic tools, such as:
- Google Analytics, Kissmetrics, Clicky (analytics);
- HotJar (heatmaps);
- Google Optimize (A/B tests).
Using these (similar) tools we proceed as follows:
- gather site statistics;
- record results;
- draw conclusions;
- organize brainstorms to determine changes required;
- perform constant testing using various variants to find out the variant with the required visitors' feedback.
TIP No. 3: OPTIMIZE UI/UX
What does the user see when entering the site? The user interface (UI).
What does the user bring with and take away when leaving the site? User experience (UX).
That is, these two components form the path that the visitor follows when researching your site. Make it as simple and as comfortable as possible, and leading to where you want your potential client to arrive.
UI/UX recommendations:
- choose between responsive and adaptive design;
Have any doubts about the choice? Responsive vs
adaptive web design article will help you to come clear.
- offer simple registration procedure (exclude unnecessary questions and registration fields);
- convince visitors that the site is safe (add logos of payment systems you collaborate with, or security systems used to protect information);
- use online chat rooms (make sure that visitors always receive quick and appropriate feedback);
- post the customers feedback (real reviews of real customers only);
- make navigation easy: the user doesn't expect any puzzles and escape rooms (unless it's your specialization).
TIP No. 4: TEST, TEST, AND TEST ONCE AGAIN!
Every new step brings us closer to success. So, we just accept things as they are: we need to continue making a new hypothesis, introducing new elements and changing the site. This is the only way to adapt in a flexible manner to users' demands, staying on trend and being aware of the real state of things with the site.
Any results and consequences caused by the site changes introduced shall be continuously traced and tested. Otherwise, the efforts aimed at improving website conversion rate will be useless.
Please, keep in mind,
Changes are made for the sake of the result,
but not for the sake of changes.
Spare no time and efforts for А/В testing.
Conversion Rate Optimization Tips For Your Website Page
The method itself is simple: some (two, as a rule) variants of one or another site element are created and posted. Then, we analyze, which variant appeared to be more effective.
Variants subject to testing shall consider the following:
– no matter, how sophisticated you are in your tastes and how wide is the range of your interests, your site is created for users but not for you. And these are testing and result in analysis, that help to gather the required accurate data and build the site based thereon. The site that is user-friendly and interesting, and a nigh-on magnetic attractive for the users.
– prior to offering any test variant, define what visitors category it is addressed to and what we need to clear out. Different users behave differently on the site:
- the first-time visitor will view the content more closely;
- the visitor who has already found the promotional offer will most probably search for the specific information only;
- the repeated visitor will focus on some new pieces of information or on the information that appeared to be interesting during the first visit.
You may define your own user categories. Think over, what you may offer to any of them. And create the variant that would be difficult to ignore.
TIP No. 5: CONSIDER PSYCHOLOGICAL ASPECTS
You can hardly attract the buyer being unaware of his/her drivers, preferences, and needs. So, having started with improving the site conversion rates, you will this way or another have to master some psychological aspects.
Make use of the experience already gained by psychologists and marketing experts. People may belong to the generation X, Y or Z, but the values common to humanity persist.
In psychology no detail is too small:
- starting from the color used,
Different colors trigger different emotions and are interpreted differently in various countries. This is to be considered and properly used.
Have you ever wondered, why many of the communication-focused brands (Facebook, Twitter, Skype) use blue as one of the key colors?
The reason is that this color is credible and evokes safety sensation. The visitors reveal their thoughts, data, and information to the sites contributing to their development.
- trusting the brand in general.
The visitors perceive emotionally the way the brand is presented in various social media. Your site and brand will win their hearts and love provided they do not find any discrepancies and inconsistencies.
Though it may sound melodramatic, does not the 'high conversion rate' imply both emotional and reasonable choice?
Our team does care both about our clients' emotions and satisfaction.
Do you want to make sure? Contact Umbrella right now, and we
will add fresh colors to your ideas in the field of
mobile and web development.
So, we take into account the goals set, diagnostics results, users' psychology and move on to changing content, CTA and navigation in order to make the site more user-friendly and attractive.
TIP No. 6: PAY SPECIAL ATTENTION TO CALL TO ACTION ELEMENTS (CTA)
These elements include interactive buttons that inspire the user to act (register, install software, subscribe, make a purchase).
How To Improve Conversion Rate Optimization
There are specific CTA rules. No doubt, you may also find your own way. But users have some experience already with other sites and offering them something completely new you risk to be misunderstood.
CTA Recommendations:
- the button shall be contrasting to show up on the site. But the general style of the site shall be preserved;
- the button shall include a clear and well-formulated call to action;
- the user shall be offered a choice. Avoid overplaying. The great variety may beat out of reason. You are recommended to offer, maximum, 2-3 options;
Here is an example of user motivation by Skype. You are offered to Start a conversation or Download Skype. Those, who are not aware of the service, may See what they can do.
As you are ready with the content, you will be once again offered two clearly defined options. Clear and easy.
The techniques and options to design CTA elements are numerous. This is just one example. Once again be reminded: never underestimate the significance of CTAs. They serve as a link in the conversion of a visitor into a buyer (customer/subscriber). Do not allow this link to be the weakest.
TIP No. 7: IMPROVE THE CONTENT
The visitor is in search of information. Give it. If your site is focused on definite services or sale of definite products, fill it with accurate data, clear instructions and useful facts. But do not overload with unnecessary information.
The user's interest can be maintained as follows:
- use the content focused on the target audience (not useful or exciting to you, but exactly what your potential customers are interested in);
- use high-quality content only (unique texts and images, own research data);
- use various formats of the content (images, photos, videos, articles, press releases);
- keep updating the content (making the user feel that the site 'lives');
- do not present information in full (motivating the user to contact you to clarify the details);
- think about a distribution of the content in various social networks and on various resources (use cross-links to own previously published materials, take into account SEO requirements);
- maintain the frequency of content updates and announce new publications and promotions (stirring up the interest).
And do not forget to analyze the results to check whether you are moving in the right direction.
In this article, we have offered you 7 tips to help you identify a general approach to increase website conversion rate. But Umbrella always gives clients more than promised. Please, enjoy the bonus: the eighth tip.
TIP No. 8: BE PATIENT
Do not expect any quick results. You have a long and thorny path ahead (any professional website conversion optimization services provider will confirm, that first optimization results will not appear before a few months).
BUT, never give up. The more errors you detect and eliminate, the closer you will move towards achieving the goal.
Using these (similar) tools we proceed as follows:
- gather site statistics;
- record results;
- draw conclusions;
- organize brainstorms to determine changes required;
- perform constant testing using various variants to find out the variant with the required visitors' feedback.
TIP No. 3: OPTIMIZE UI/UX
What does the user see when entering the site? The user interface (UI).
What does the user bring with and take away when leaving the site? User experience (UX).
That is, these two components form the path that the visitor follows when researching your site. Make it as simple and as comfortable as possible, and leading to where you want your potential client to arrive.
UI/UX recommendations:
- choose between responsive and adaptive design;
Have any doubts about the choice? Responsive vs
adaptive web design article will help you to come clear.
- offer simple registration procedure (exclude unnecessary questions and registration fields);
- convince visitors that the site is safe (add logos of payment systems you collaborate with, or security systems used to protect information);
- use online chat rooms (make sure that visitors always receive quick and appropriate feedback);
- post the customers feedback (real reviews of real customers only);
- make navigation easy: the user doesn't expect any puzzles and escape rooms (unless it's your specialization).
TIP No. 4: TEST, TEST, AND TEST ONCE AGAIN!
Every new step brings us closer to success. So, we just accept things as they are: we need to continue making a new hypothesis, introducing new elements and changing the site. This is the only way to adapt in a flexible manner to users' demands, staying on trend and being aware of the real state of things with the site.
Any results and consequences caused by the site changes introduced shall be continuously traced and tested. Otherwise, the efforts aimed at improving website conversion rate will be useless.
Please, keep in mind,
Changes are made for the sake of the result,
but not for the sake of changes.
Spare no time and efforts for А/В testing.
Conversion Rate Optimization Tips For Your Website Page
The method itself is simple: some (two, as a rule) variants of one or another site element are created and posted. Then, we analyze, which variant appeared to be more effective.
Variants subject to testing shall consider the following:
– no matter, how sophisticated you are in your tastes and how wide is the range of your interests, your site is created for users but not for you. And these are testing and result in analysis, that help to gather the required accurate data and build the site based thereon. The site that is user-friendly and interesting, and a nigh-on magnetic attractive for the users.
– prior to offering any test variant, define what visitors category it is addressed to and what we need to clear out. Different users behave differently on the site:
- the first-time visitor will view the content more closely;
- the visitor who has already found the promotional offer will most probably search for the specific information only;
- the repeated visitor will focus on some new pieces of information or on the information that appeared to be interesting during the first visit.
You may define your own user categories. Think over, what you may offer to any of them. And create the variant that would be difficult to ignore.
TIP No. 5: CONSIDER PSYCHOLOGICAL ASPECTS
You can hardly attract the buyer being unaware of his/her drivers, preferences, and needs. So, having started with improving the site conversion rates, you will this way or another have to master some psychological aspects.
Make use of the experience already gained by psychologists and marketing experts. People may belong to the generation X, Y or Z, but the values common to humanity persist.
In psychology no detail is too small:
- starting from the color used,
Different colors trigger different emotions and are interpreted differently in various countries. This is to be considered and properly used.
Have you ever wondered, why many of the communication-focused brands (Facebook, Twitter, Skype) use blue as one of the key colors?
The reason is that this color is credible and evokes safety sensation. The visitors reveal their thoughts, data, and information to the sites contributing to their development.
- trusting the brand in general.
The visitors perceive emotionally the way the brand is presented in various social media. Your site and brand will win their hearts and love provided they do not find any discrepancies and inconsistencies.
Though it may sound melodramatic, does not the 'high conversion rate' imply both emotional and reasonable choice?
Our team does care both about our clients' emotions and satisfaction.
Do you want to make sure? Contact Umbrella right now, and we
will add fresh colors to your ideas in the field of
mobile and web development.
So, we take into account the goals set, diagnostics results, users' psychology and move on to changing content, CTA and navigation in order to make the site more user-friendly and attractive.
TIP No. 6: PAY SPECIAL ATTENTION TO CALL TO ACTION ELEMENTS (CTA)
These elements include interactive buttons that inspire the user to act (register, install software, subscribe, make a purchase).
How To Improve Conversion Rate Optimization
There are specific CTA rules. No doubt, you may also find your own way. But users have some experience already with other sites and offering them something completely new you risk to be misunderstood.
CTA Recommendations:
- the button shall be contrasting to show up on the site. But the general style of the site shall be preserved;
- the button shall include a clear and well-formulated call to action;
- the user shall be offered a choice. Avoid overplaying. The great variety may beat out of reason. You are recommended to offer, maximum, 2-3 options;
Here is an example of user motivation by Skype. You are offered to Start a conversation or Download Skype. Those, who are not aware of the service, may See what they can do.
As you are ready with the content, you will be once again offered two clearly defined options. Clear and easy.
The techniques and options to design CTA elements are numerous. This is just one example. Once again be reminded: never underestimate the significance of CTAs. They serve as a link in the conversion of a visitor into a buyer (customer/subscriber). Do not allow this link to be the weakest.
TIP No. 7: IMPROVE THE CONTENT
The visitor is in search of information. Give it. If your site is focused on definite services or sale of definite products, fill it with accurate data, clear instructions and useful facts. But do not overload with unnecessary information.
The user's interest can be maintained as follows:
- use the content focused on the target audience (not useful or exciting to you, but exactly what your potential customers are interested in);
- use high-quality content only (unique texts and images, own research data);
- use various formats of the content (images, photos, videos, articles, press releases);
- keep updating the content (making the user feel that the site 'lives');
- do not present information in full (motivating the user to contact you to clarify the details);
- think about a distribution of the content in various social networks and on various resources (use cross-links to own previously published materials, take into account SEO requirements);
- maintain the frequency of content updates and announce new publications and promotions (stirring up the interest).
And do not forget to analyze the results to check whether you are moving in the right direction.
In this article, we have offered you 7 tips to help you identify a general approach to increase website conversion rate. But Umbrella always gives clients more than promised. Please, enjoy the bonus: the eighth tip.
TIP No. 8: BE PATIENT
Do not expect any quick results. You have a long and thorny path ahead (any professional website conversion optimization services provider will confirm, that first optimization results will not appear before a few months).
BUT, never give up. The more errors you detect and eliminate, the closer you will move towards achieving the goal.
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