Return to site

Steps To A Successful Photoshoot

broken image


Have you spent thousand of dollars on a brand photo shoot only to wind up with dissappointing photos? Do you keep putting your brand photo session off because you lack the confiedence and clarity on how best to show up? In this episode brand embodiement coach, Trish Taylor shares her step-by-step process for helping clients have a successful brand photo shoot. Remember, the key to a successful shoot is to bring your personality to LIFE. Don't forget to have fun and make sure every last detail connects to your brand. You want someone to look at an image and immediately associate it with you. That's when you know you've created a winning brand style. Best Kept Secrets for a Successful Brand Photoshoot. Professional brand photos not only elevate your brand, they elevate your confidence! However, there are many things that factor into the success of your shoot. Here are my top tips for having the brand shoot of your dreams! Find an actual brand photographer! A camera does not work like an eye; film does not work like memory. There is a fine line between a photo that is quite nice and one that is quite breathtaking. At some unknown point, a photo can cross the Rubicon and be forever a piece of beautiful art. That hinterland between a regular photo and evocative art is a shifting area from person to person and taste to taste. However, that zone can. Top tips for running a successful photoshoot. Creative; Photo shoots can be fun and exciting but they do require a lot of work and organisation - planning, preparation and communication are critical to keep the team on task, fulfil client requirements and achieve a successful shoot.

The importance of photography in your marketing campaigns and projects cannot be overstated.

Photos touch us on an emotional level in a way that words often can't. If your ads, website and sales collateral feature years-old photos or rely heavily on low-cost stock photos, your sales results might end up reflecting the same weakness of your images. In our experience at Stride, we've found that the old adage is truer about photography than almost anything in marketing: You get what you pay for.

A dull or off-the-mark photo in your expensive ad or brochure simply won't movepeople. It won't stop them in their tracks, capture their imagination, and motivate them to act. As consumers are bombarded by images more thanever, and at the same time craving authenticity from their brands, there's nothing like an ill-fitting photo to kill your marketing mojo.

A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it. It is, in a word, effective.'

— Irving Penn

The best way to get great photos that are authentic to your brand is to create them — by scheduling a photoshoot with a qualified professional photographer.

Steps To A Successful Photoshoot

At Stride, we work with a handful of trusted local photographers to create amazing images that make our clients' marketing messages believable and their promotions impactful.

So how do you get what you need from a photoshoot? It boils down to these basic steps:

1. Plan ahead. (Way ahead.)

A photoshoot without a plan is a day of missed opportunities and wasted money. As soon as your photographer arrives at your shoot, he or she is on the clock — and you're on the hook for making sure you get your money's worth. To make every hour count, you need every detail covered.

Planning should start weeks ahead of time, with a date (and rain date!) secured and a list of photo needs in hand. Detail matters here, so we itemize each shot according to where it's being used, the message we're trying to send, and the specifics of the scenario or product we'reshooting. Location, props, people, wardrobe, styling, and photo orientation are all addressed within a detailed schedule. After the listof immediate needs is complete, we ask about your wish list: what else might you need for future marketing communications? We're often able to include some of those in the plan as well.

2. Know the rules of the road.

Photographers have different terms of service, so when hiring one, it's important to know how, where, and for how long you're allowed to use your photos. Is usage restricted or unlimited? This detail is important and is usually connected to cost. (We primarily hire photographers who offer unlimited usage.)Will people will be featured in your photos? You'll need them to sign model release forms that agree to your ownership and usage of their images.

3. Plan to be there.

On the day of the shoot, it's helpful for you or an associate to be present, even for part of the day. Policies and procedures template manual mac. We want your input! If the shoot is on site at your facility and involves your staff, your participation helps set the right tone and alleviate concerns of disruption and the occasional case of camera shyness. If it's a full-day shoot, your assistance with securing food for a lunch break is hugely helpful (and much appreciated!). Don't worry – you won't be counted on to run the show. That's the director's job.

4. Plan for a director.

Photoshoot direction is extremely helpful in getting your photos exactly right. When we're directing a shoot, our job is to ensure the photos will meet specific design and messaging goals, so we work closelywith the photographer to review and approve each shot. We assist the photographer, make sure everything's in place, help models or products look their best, and keep everything running on schedule. Direction ensures that your investment in photography is maximized.

You got this.

Not to worry. Photoshoots demand a healthy amount of planning and proper execution, but with the right team in place, they're a fun, productive, and adrenaline-filled day honoring what makes your business great! The most successful photoshoots are a three-way collaboration between the client, designer, and photographer, with each party bringinga unique perspective to the process. And not coincidentally, the most successful shoots tend to be the most enjoyable as well.

Dmg stays in downloads foldertalkingrenew. At the end of your photoshoot day, you'll to be able to sit back, putyour feet up and smile, knowing you created a library of stunning new images that will make your marketing efforts shine — and help your business grow.

Professional brand photos not only elevate your brand, they elevate your confidence! However, there are many things that factor into the success of your shoot. Here are my top tips for having the brand shoot of your dreams!

Find an actual brand photographer!

Your brand is not something you want to trust to a 'jack of all trades' photographer. Just because someone can take a beautiful photo, doesn't mean they can take proper brand photos. A brand photoshoot will be a significant investment into your business. But the results are WELL worth it. Things to look for when booking a photographer:

Steps

At Stride, we work with a handful of trusted local photographers to create amazing images that make our clients' marketing messages believable and their promotions impactful.

So how do you get what you need from a photoshoot? It boils down to these basic steps:

1. Plan ahead. (Way ahead.)

A photoshoot without a plan is a day of missed opportunities and wasted money. As soon as your photographer arrives at your shoot, he or she is on the clock — and you're on the hook for making sure you get your money's worth. To make every hour count, you need every detail covered.

Planning should start weeks ahead of time, with a date (and rain date!) secured and a list of photo needs in hand. Detail matters here, so we itemize each shot according to where it's being used, the message we're trying to send, and the specifics of the scenario or product we'reshooting. Location, props, people, wardrobe, styling, and photo orientation are all addressed within a detailed schedule. After the listof immediate needs is complete, we ask about your wish list: what else might you need for future marketing communications? We're often able to include some of those in the plan as well.

2. Know the rules of the road.

Photographers have different terms of service, so when hiring one, it's important to know how, where, and for how long you're allowed to use your photos. Is usage restricted or unlimited? This detail is important and is usually connected to cost. (We primarily hire photographers who offer unlimited usage.)Will people will be featured in your photos? You'll need them to sign model release forms that agree to your ownership and usage of their images.

3. Plan to be there.

On the day of the shoot, it's helpful for you or an associate to be present, even for part of the day. Policies and procedures template manual mac. We want your input! If the shoot is on site at your facility and involves your staff, your participation helps set the right tone and alleviate concerns of disruption and the occasional case of camera shyness. If it's a full-day shoot, your assistance with securing food for a lunch break is hugely helpful (and much appreciated!). Don't worry – you won't be counted on to run the show. That's the director's job.

4. Plan for a director.

Photoshoot direction is extremely helpful in getting your photos exactly right. When we're directing a shoot, our job is to ensure the photos will meet specific design and messaging goals, so we work closelywith the photographer to review and approve each shot. We assist the photographer, make sure everything's in place, help models or products look their best, and keep everything running on schedule. Direction ensures that your investment in photography is maximized.

You got this.

Not to worry. Photoshoots demand a healthy amount of planning and proper execution, but with the right team in place, they're a fun, productive, and adrenaline-filled day honoring what makes your business great! The most successful photoshoots are a three-way collaboration between the client, designer, and photographer, with each party bringinga unique perspective to the process. And not coincidentally, the most successful shoots tend to be the most enjoyable as well.

Dmg stays in downloads foldertalkingrenew. At the end of your photoshoot day, you'll to be able to sit back, putyour feet up and smile, knowing you created a library of stunning new images that will make your marketing efforts shine — and help your business grow.

Professional brand photos not only elevate your brand, they elevate your confidence! However, there are many things that factor into the success of your shoot. Here are my top tips for having the brand shoot of your dreams!

Find an actual brand photographer!

Your brand is not something you want to trust to a 'jack of all trades' photographer. Just because someone can take a beautiful photo, doesn't mean they can take proper brand photos. A brand photoshoot will be a significant investment into your business. But the results are WELL worth it. Things to look for when booking a photographer:

  • This may be stating the obvious, but quality of photos is incredibly important. Are their clients able to use the photos in many ways for their online marketing? Are they clear images that draw you in? I like to think of brand photos as being 'magazine worthy'.
  • Personality! Having a brand photoshoot is an incredibly personal journey. You'll be working closely with this photographer to capture the very essence of who you are. You want to make sure you are comfortable with them, that they are easy to talk to, and will be able to bring out your best.
  • Posing is KEY! Few things are worse during a photoshoot than standing in front of a camera wondering what in the hell you're supposed to be doing. It is your photographer's job to know how to pose you to make you look natural, and be seen in the best light (the wrong pose can easily add 10-20 lbs on you in photos!)
  • What makes them a brand photographer? How deep do they dig into the branding process with you? When I'm working with my clients, I need to have a solid understanding of their brand strategy. I call it the 3 C's; Personal Clarity, Client Clarity, and Business Clarity. Even my most experienced business owners fill out these questionnaires so I can get to know them and their brand intimately.

Steps To A Successful Photoshoot For A

Be clear on your 3 C's.

You need to have a solid brand strategy, so you can capture photos that truly reflect your brand.

  • Personal Clarity: What makes you unique? What is your story? How do people see you, and how do we make your personality shine through in the images?
  • Client Clarity: Who are you serving? What imagery will speak to them? What is their ideal lifestyle?
  • Business Clarity: What are your core brand values? What services do you currently provide, and what do you plan to provide in the future? What is your client experience?

Over the years, I've developed in-depth questionnaires that help my clients gain clarity in these areas, and even in their overall life!

Location, Props, and Wardrobe!

It's true, location IS everything (and I'm not talking about real estate here). Where you have your shoot is one of THE most important elements to plan around. Many of my clients will travel for their shoots, I'll travel to them, or we will both travel together for the perfect location. One of my favorite questions on my brand questionnaires is 'If your brand were a city, which city would it be?' That doesn't necessarily mean we will be going to that city, but it gives me a clear picture of the vibe of their brand.

When thinking about props, think of things that really speak to who you are as a person. Are you a crazy cat lady and you own it? Bring some funky kitty props to the shoot. Do you love your coffee in the morning in your favorite mug? Bring it! Into journaling? Bring journals and pens in your brand colors. I love incorporating fresh flowers into shoots too! Also keep in mind, what props will speak to your clients and pique their interest.

For your wardrobe, I highly recommend working with a stylist. I have a few I recommend and would be happy to send you their way if you ask! If you are not able to hire a stylist, here are a few things to keep in mind when choosing your outfits.

  • You want a MINIMUM of 3 looks for your shoot. Variety is important for a full brand shoot. (If you're just doing a mini shoot, this won't be possible).
  • Wear clothes that fit well and that you feel CONFIDENT in. For example…If a shirt is tight in the midsection, you're going to notice it in your photos. As long as you're ok with that, great! But if there are parts of your body you feel self-conscious about, make sure you are wearing clothing that is flattering for those parts.
  • Wear clothes that your clients will actually see you in and that match your brand. As a general rule, don't wear an evening gown for your shoot if you're always seen in yoga pants and a t-shirt.

Steps To A Successful Photoshoot Ideas

Last minute photoshoot prep!

You'll want to clear your calendar the day before and the day of your shoot. Take time in the days before to get a mani (and pedi if your feet will be showing). Set out and organize all of your outfits, putting accessories and shoes with each one. I recommend taking a quick pic of each ensemble so on the day of your shoot you know which outfit you want to change into next. Make sure clothing is wrinkle/lint free. It's a great idea to bring a lint roller and mini steamer on location.

Box up and organize all props so they are ready to go for the day of your shoot. Trust me, you want to have this done ahead of time.

Steps To A Successful Photoshoot Videos

Try to avoid tan lines for your photos if possible.

Take shoes to walk in the day of your shoot.

And Lastly….

Steps To A Successful Photoshoot Photos

Stop putting off your shoot. Don't wait until you lose those 20 lbs. You can have another shoot when you do. A good photographer will help you see the best in yourself, exactly as you are right now. You'll walk away from your shoot with more confidence and charisma, which will give your business a huge boost in and of itself.

If you have any questions for Shannon, or want to know how you can work with her, check out her site and reach out to her at at www.shannonconfair.com.





broken image